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Steady Growth and Strong Demand Define the Santa Barbara Market | September 2025

Steady Growth and Strong Demand Define the Santa Barbara Market | September 2025

As we move into the final quarter of 2025, the South Santa Barbara County real estate market continues to show strength, stability, and steady buyer confidence across all price points. Year-to-date figures through September reflect both growth in overall sales and a consistent rise in median prices, signaling a healthy and balanced market.

Single-Family Homes

Sales of single-family homes are up slightly compared to 2024, with 743 total homes sold so far this year (up from 666 last year). The average sales price is $3.58 million, while the median price climbed to $2.36 million, a 3% increase year over year.

Montecito continues to lead the luxury market, with average prices around $8 million and an 8% gain in median values. Hope Ranch also experienced strong momentum, with a 23% increase in sales and a 7% rise in median pricing, reflecting steady demand for Santa Barbara’s most desirable coastal properties.

Condominiums

Condo sales also rose modestly, with 278 units sold year to date compared to 269 last year. The average condo price increased 6% to $1.1 million, while the median price reached $875,000, showing continued strength in this segment.

Santa Barbara condos performed particularly well, with a 6% rise in median price, while Goleta remained consistent with a 2% increase in average price and steady buyer interest.

All-Cash Purchases

All-cash transactions continue to play a major role, representing 38% of all home sales so far in 2025. This reflects strong investor confidence and a continued trend of qualified buyers competing for premium properties.

Community Highlights

  • Montecito: Average price up 8%, with luxury demand remaining strong.
  • Hope Ranch: 23% more sales than last year, steady appreciation.
  • Santa Barbara: Median prices up 6%, signaling mid-market strength.
  • Goleta: Consistent market activity and modest price growth.
  • Summerland and Carpinteria: Balanced conditions and stable pricing.

The Takeaway

The South Santa Barbara County market continues to demonstrate both stability and strength. Steady appreciation, solid demand, and limited inventory are keeping values strong across all communities. Whether you’re drawn to the timeless estates of Montecito, the oceanfront elegance of Hope Ranch, or the vibrant neighborhoods of Santa Barbara and Goleta, opportunities remain for both buyers and sellers who act strategically.

At The Walsmith Group, we combine market insight with integrity and personalized service to help our clients make confident real estate decisions.

Connect with our team to learn more about current opportunities and discover how we can help you achieve your goals in Santa Barbara and Montecito.

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